About Us
At MFI Consulting, we partner with businesses to unlock their full potential by combining strategic management expertise, innovative technology services, and impactful marketing solutions. Building on our legacy as a technology leader, we have evolved into a premier consulting firm dedicated to transforming organizations for sustained success in the digital age.
Founded on the principles of innovation, adaptability, and excellence, MFI Consulting stands at the intersection of management consulting, technology, and marketing. We deliver tailored, end-to-end solutions that help businesses navigate complexity, seize opportunities, and achieve their goals.
Our Mission
Our mission is to revolutionize how businesses operate by leveraging advanced technologies, enabling them to stay ahead of the curve and meet the dynamic needs of the modern marketplace.
Core Values
Innovation
We embrace forward-thinking solutions to meet complex challenges.
Collaboration
Success is a partnership. We work hand-in-hand with clients to achieve results.
Excellence
We are committed to delivering the highest standards of quality and performance.
Integrity
Trust is the foundation of our business relationships.
Our Core Team
About Johanne
Johanne Lim is a seasoned tech innovator with over two decades of experience delivering cutting-edge solutions across Southeast Asia. He has built a remarkable career in e-commerce, supply chain, and financial technology, contributing to companies like Pelago, InsightSCS, OpenPort, and Oracle-NetSuite.
As a product development expert, Johanne excels in project management, data architecture, and application development. He worked on a US patent (US9817991B2) with two more pending and is a recognized professional in agile methodologies.
Devoting his entire career to technology since 1997, Johanne is a pro when it comes to product development, project management, data architecture, and application development.
Johanne
Founder & Principal Architect
About Lionel
Chartered Accountant (SA) with more than 25 years of experience leading financial strategy and transformation in large organisations across telecommunications, financial services, and infrastructure development. He has a proven record of enhancing profitability and long-term growth through effective financial planning, forecasting, and performance management.
With strong expertise in governance, risk, and compliance, Lionel works collaboratively with business leaders to strengthen financial structures and support informed decision-making. He is also recognised for developing high-performing finance teams and promoting a culture of accountability and continuous improvement.
Lionel
Business Development Director
SADEC Region
About Danie
Danie Baard is an accomplished founder-led investor and strategic CFO, credentialed as a CPA (Canada), Fellow of ACCA (UK), and Six Sigma Master Black Belt. His global leadership spans logistics, mining, banking, and high-growth tech startups, consistently driving profitability through disciplined financial oversight and operational excellence.
Danie
Advisor & CFO
About Mike
Michael “Mike” Chuaunsu is a 25-year veteran of retail-and-logistics leadership who helped propel 7-Eleven Philippines from 800 to nearly 3,000 stores and later launched Circle K Cambodia, building 34 outlets in just three years. His earlier brand-building successes at Asia Brewery and operational turnarounds in maritime logistics round out a track record of high-velocity growth across FMCG, transport, and convenience retail.
Today, as Co-Founder & Chief Marketing Officer of MoveForward (MFI Consulting), Mike bridges board-room vision with on-the-ground execution—steering digital supply-chain platforms, guiding market-entry strategies, and advising CEOs on network optimisation and inventory agility across Southeast Asia.
A natural integrator and mentor, he embeds data-driven decision-making, ESG consciousness, and community impact into every venture—ensuring organisations scale profitably while strengthening stakeholder and societal value.
Mike
Advisor & CMO
About Hendrik

Hendrik
Regional Director - Europe
Solleil
Compliance
Kezia
Admin & PMO
Kath
Marketing & Sales
Aimee
Marketing Associate
Sheena
User Experience
Marc
Engineering
Chris
Engineering
Kyaw
Engineering
Yves
Engineering
Jeanne
Engineering
John
Engineering
Nycka
User Experience
Migs
Engineering
Steve
Engineering
Nick
Engineering
Peter
Engineering
Stu
Marketing
Roda
Marketing
Cleo
Operations
Anna
Operations
Raquel
Operations
Jastine
Operations